East and West Gourmet Afghan Food is the story of an Afghan woman and her family's struggle in the search for a better life. Supported by her husband and eldest son they immigrated to the US and founded East and West Gourmet Food.
Initially found in only a few of the Bay Area's farmers’ markets, this unique fusion of East and West flavors rapidly gained popularity strictly through word of mouth and the power of a sample. Billal Sidiq is an "Ambassador of Love" in most of the San Francisco Bay Area's Farmers' Markets and even beyond. He represents his company with an inviting face, running mouth, and hands full of samples. Today East and West participates in up to 100 farmers’ markets every week. The product is now also found in Whole Foods markets and Andronico's.